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Strategy Document

Aurevia Legacy
Marketing Strategy

A multi-channel growth plan for reaching families preserving their stories — from content marketing to the built-in invitation viral loop.

Mission

Aurevia Legacy is a multi-generational family legacy platform — a living time capsule for personal and family history. This document outlines the marketing channels and growth strategies designed to reach families preserving their stories.

Recommended Quick Wins

Start with emotional short-form video content plus Facebook group outreach — the target demographic (ages 35-65, family-focused) is highly active there. The invitation viral loop is the cheapest growth engine — consider adding a small incentive (e.g., extra photo storage) for users who successfully invite family.

1

Content Marketing & SEO

  • •Blog series on topics like 'How to Preserve Your Grandparents' Stories,' 'Questions to Ask Aging Parents,' 'Building a Family Archive That Lasts'
  • •Free downloadable guides (e.g., 'The Family Legacy Interview Guide') that capture emails and feed into the free tier
  • •SEO target keywords: 'family legacy platform,' 'document family history,' 'digital time capsule,' 'family tree with stories'
2

Social Media (Emotional Storytelling)

  • •Short-form video (TikTok, Instagram Reels, YouTube Shorts) showing real moments — a grandfather reading his biography to grandkids, a family discovering old photos, the Museum Mode walk-through
  • •Facebook Groups targeting genealogy, caregiving, and family history communities — these are your exact audience
  • •Pinterest for family heritage, scrapbooking, and legacy planning content
3

Strategic Partnerships

  • •Funeral homes & estate planners — referral network for families in transition
  • •Genealogy societies & historical societies — co-hosted webinars
  • •Senior living communities — legacy workshops for residents
  • •Therapists/counselors — the healing angle for fractured families
4

Email Marketing

  • •A nurture sequence after free signup: Day 1 (welcome), Day 3 (first achievement prompt), Day 7 (family tree invitation), Day 14 (premium feature preview), Day 30 (upgrade offer)
  • •Seasonal campaigns around Mother's Day, Father's Day, Grandparents' Day, holidays — peak emotional moments
5

Paid Advertising

  • •Facebook/Instagram ads targeting ages 35-65, interests in genealogy, family history, scrapbooking, caregiving
  • •Google Ads on legacy/family history search terms
  • •Retargeting free-tier users with plan upgrade prompts
6

Freemium Growth Loop

  • •The invitation system is a built-in viral loop — every invited family member is a potential new user. Make sure the invite landing page converts well
  • •Add a 'Share a milestone' social feature that lets users post a polished achievement card to Facebook/Instagram with a subtle Aurevia watermark
7

Trust & Authority

  • •Case studies/testimonials featured on the landing page
  • •Privacy & permanence messaging — emphasize that data is never deleted, decentralized archival, family-only verification

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